Magnum try to ice Haagen Dazs in the battle of the pop up cafes
Unilever and General Mills have opened up a new battle line in Singapore. Pop up ice cream cafes. It’s a great idea from two iconic brands in Singapore. Why bother with a retail outlet in a freezing...
View ArticleFast food brands bolt away from Chinese Year of the Horse association
Everywhere I look I see horses. There are more horses in Singapore at the moment than people. Every brand has a horse associated with it. Why? Because we are about to enter the Chinese New Lunar Year...
View ArticleTaylor Swift and Cornetto form ice cool Asian partnership
Taylor Swift has partnered with Cornetto to create a holistic brand partnership that would melt any fan’s heart. In a unique exclusive the partnership is created by and centred on the Asian leg of...
View ArticleTiger Beer’s ‘uncaged’ creative remains locked up
Tiger Beer went outside of Asia to Australia and still came back with more lacklustre creative for the new Tiger Beer brand campaign. Tiger Beer have taken more brand directions than someone lost in a...
View ArticleWill thoughtful Singapore buy into new transport campaign?
Corny or admirable? You can either think that the new Singapore Land Transport Authority (SLTA) campaign is the corniest thing you have ever seen or admire their ambition in this cynical world to...
View ArticleFree is the way to engage in Singapore marketing
Free is the magic word in Singapore for any marketing campaign. If you use it you can promote anything. I love Raffles Place in Singapore’s CBD as it’s always a hive of marketing activity. There are...
View Article5 key differences between the Japanese and UK/US search markets
It’s not often you get the opportunity to work in Tokyo, let alone in one of the region’s leading digital agencies. Luckily for me, our partnership with Frontier Digital Marketing in Japan gave me the...
View ArticleCan Asian retailers satisfy customers
A recent Asian survey on customer satisfaction reported a drop to only 69% satisfaction. That means nearly a third of retail customers are leaving shops unhappy. Sectors that registered...
View ArticleCustomer experience changes brand perception
According to a recent survey in Singapore, 60% of people who suffer from bad service never complain. That means that for every four people who complain, another six are just as angry but never tell you...
View ArticleAsian audiences embrace YouTube
A recent survey by VMA Group Asia-Pacific has revealed there has been a significant rise in the use of video content in Asia. Of the 437 corporate communications professionals surveyed in VMA Group’s...
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